THE FORM LAB
Building an identity for a new data-driven wellness center.
The Form Lab is more than just a gym—it’s a movement philosophy designed around you. At its core is the belief that form follows function, and they meet you wherever you are in your fitness journey. No “one-size-fits-all” programs—just personalized training that aligns with your body and goals. Using data-driven training programs, top-of-the-line equipment, and holistic support through nutrition and bodywork services, The Form Lab offers a well-rounded approach to fitness. This journey isn’t about an endpoint—it’s about creating a sustainable, strong beginning.
I developed the brand identity, marketing collateral, website, and visual narrative for The Form Lab. From crafting messaging that reflects its inclusive and results-driven philosophy to designing materials that engage and inspire, that would establish The Form Lab as a unique wellness destination in Southern Maine.
“Working with Angela was the best decision… from the first meeting I knew she understood our brand, our aesthetic and vibe. Her flawless execution and true ability to listen to to us have made our brand exactly what we wanted. For a new business, this was everything! I have lost count of the number of clients who have commented that they love our look, brand, and feel, which is ALL Angela. You gotta work with this woman!”
SARAH OLIVARES
Founder, The Form Lab
