Knobel Spirits is a whiskey brand founded by Mike Rowe, host of the television show "Dirty Jobs," in honor of his grandfather, Carl Knobel. The brand offers a selection of handcrafted Tennessee whiskeys, each reflecting a commitment to quality and craftsmanship. A portion of all online proceeds from Knobel Spirits benefits the mikeroweWORKS Foundation, an organization dedicated to promoting skilled trades and supporting vocational education.

I designed a range of packaging for Knobel products and marketing collateral.