HART of Maine (Homeless Animal Rescue Team) is a no-kill, cat shelter and adoption center dedicated to providing a safe haven for homeless and abandoned cats. Located in Cumberland, Maine, HART offers a loving environment where cats receive high-quality veterinary care, enrichment, and the opportunity to find their forever homes. The organization focuses on rescuing cats in need, including those with medical challenges, and relies on a network of passionate supporters. Through community support, fundraising efforts, and events, HART continues its mission to give every cat the second chance they deserve.

I developed HART’s rebranding strategy and narrative, visual identity, and asset library, and website. I designed marketing collateral to effectively communicate its mission and strengthen donor engagement, retention, and fundraising efforts.